Saturday, 2 June 2012

Why SMS API Providers Offer Various Scripts and Codes

Are you familiar with sending business text messages? If you are then great, if not you’ll be amazed to learn that there are a variety of different ways in which any business can send and receive text messages. One of the most popular methods is through SMS APIs.
Put simply, SMS (Short Message Service) APIs (Application Programming Interface) are a script or code that sits between your current software, programme or application and that of the SMS gateway provider. In other words, you carry on using the applications you access day-in, day-out, just with the added facility to send and receive text messages.
Did you know that’s how it worked? There’s a common misconception that when it comes to SMS marketing, you’ll either need to download additional software or login to a third party service to send out your messages. In truth, this needn’t be the case. It’s much simpler and more akin to your needs and requirements – all thanks to SMS APIs.

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